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Vital Edition @ US Cover Prices or less, with free delivery services in Amman within 48 hours, No Credit Cards required.
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| Authors : Al Res & Laura Ries
The 22 Immutable Laws of #Branding, How to Build a Product or Service into a World-Class Brand
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. Selling Price: 11.00 JOD, Format: Paperback |
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| Authors : Al Res & Laura Ries The Fall of Advertising and the Rise of PR enjoy reading @ 10 JOD's Free Delivery in #Amman, #Jo By Al Ries, Laura Ries. Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.
Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.
Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers.
Selling Price: 10.00 JOD, Format: Paperback |
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| Author: John Naisbitt
The secret to forecasting trends by the far-sighted John Naisbitt. Hadcover Ed. In his seminal works Megatrends and Megatrends 2000, John Naisbitt proved himself one of the most far-sighted and accurate observers of our fast-changing world.
Eleven Ways to Change the Way You See--and Create--the Future. Mind Set! goes beyond that by disclosing the secret of forecasting. Naisbitt gives away the keys to the kingdom, opening the door to the insights that let him understand today's world and see the opportunities of tomorrow. He selects his most effective tools, 11 Mindsets, and applies them by guiding the reader through the five forces that will dominate the next decades of the twenty-first century.
Selling Price: 12.00 JOD, Format: Hardcover |
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| Author: Sam Horn
Create the Perfect Pitch, Title, and Tagline for Anything.
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?
Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers' imaginations. Selling Price: 11.00 JOD, Format: Hardcover |
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| Author: Al Res & Laura Ries
Violate them at your own risk, there are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Selling Price: 10.00 JOD, Format: Paperback |
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