MGT602 – Entrepreneurship
Quiz No.3 June 15, 2012
Idea of new product is tested in potential consumers to determine consumer acceptance at _________ stage.
Select correct option:
Concept (Right Answer)
Product development
Test marketing
Commercialization
Which of the following is NOT followed in brainstorming?
Select correct option:
Criticism is done by the group members (Right Answer)
The wilder idea is better
Quantity of ideas is required
The session should be fun, with no on dominating the discussion
According to the governing bodies of common laws, the life of trade secret is:
Select correct option:
12 years
17 years
20 years
As long as it remains confidential (Right Answer)
Which one of the following depends on the type of production system but is designed to make sure that the product performs satisfactorily?
Select correct option:
Inventory control
Quality control
Sales control
Production control (Right Answer)
The most important characteristic of a successful business website is::
Select correct option:
Speed (Right Answer)
Innovation
Graphics
Products
Which of the following is used as most common approach to gather market information?
Select correct option:
Interviewing
Focus group (Right Answer)
Questionnaire
Observation
Which one of the following has the critical decisions of materials, style, features, options, brand name, packaging, sizes and warranties?
Select correct option:
Product
Price
Channel of distribution (Right Answer)
Promotion
Which one of the following contracts should be in written?
Select correct option:
Real estates
Lease
Rentals
All of the given options (Right Answer)
Which one of the following best describes the flow of goods and services from production to the customer?
Organizational plan
Marketing plan
Operations plan (Right Answer)
Financial plan
Customers may sometimes prefer to do business with a corporation because of its:
Long time Continuity (Right Answer)
Double taxation
Centralized Management
Distribution of profits and losses
Which of the following should consider in economy while conducting environmental analysis?
GNP (Right Answer)
Disposable income
Unemployment
All of the given options
The marketing perspective of business plan considers the venture through the eyes of:
Investor
Customer(Right Answer)
Entrepreneur
Marketing manager
Which one of the following is the method of developing new idea through a thought process progression?
Synetics (Right Answer)
Heuristics
Forced relationships
Value analysis
Which one of the following plans should contain control points to ascertain progress and to initiate contingency plans if necessary?
Financial plan(Right Answer)
Marketing plan
Business plan
Operational plan
Which of the following includes duties, purpose, responsibilities, scope and working conditions of a job along with the job's title and the designation of the person to whom the employee reports?
Job design
Job specification
Job description(Right Answer)
Job analysis
The importance of intellectual property should be understood by entrepreneur even before:
Hiring a manager
Engaging an attorney (Right Answer)
Developing a product
Establishing new venture
Which of the following form of business has no double taxation system?
Proprietorship
Partnership
S corporation
All the given options (Right Answer)
Which of the following is not considered a mode of conducting interviews?
By telephone
Face to face
Online
Newspaper (Right Answer)
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