BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 1 of 10 ( Start time: 03:43:06 PM ) Total Marks: 1
Niche marketing is opposite to which one of the following concepts?
Select correct option:
New Marketing exploration
Knowledge management
Mass marketing
Market intelligence
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 2 of 10 ( Start time: 03:44:33 PM ) Total Marks: 1
All of the following are major steps in developing new products EXCEPT:
Select correct option:
Test marketing
Evaluation of competitors
Business analysis
Idea generation
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 3 of 10 ( Start time: 03:45:59 PM ) Total Marks: 1
Introducing a new product into the market refers to which one of the following concepts?
Select correct option:
Commercialization
Concept testing
Idea screening
Idea generation
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 4 of 10 ( Start time: 03:46:47 PM ) Total Marks: 1
Michael Porter developed which of the following model?
Select correct option:
GE Approach/Model
BCG Model
Five Forces Model
Value Chain model
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 5 of 10 ( Start time: 03:47:44 PM ) Total Marks: 1
New product development starts with which one of the following step of new product development?
Select correct option:
Idea screening
Idea generation
Concept testing
Test marketing
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 6 of 10 ( Start time: 03:48:36 PM ) Total Marks: 1
Company B is an internet service provider company and it has launched two different packages which charge a fixed and some variable rates according to usage in a month. Company B is using which type of product mix pricing strategies?
Select correct option:
Product Line Pricing
Optional Product Pricing
Captive Product Pricing
By Product Pricing
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 87
sec(s)
Question # 7 of 10 ( Start time: 03:50:01 PM ) Total Marks: 1
All departments must _____if the firm wants to be successful.
Select correct option:
Think competitors
Think customers
Think research and development
None of all
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 8 of 10 ( Start time: 03:50:34 PM ) Total Marks: 1
In recent times there have been huge advancements in information technology. This era is known as:
Select correct option:
A New World
An Old Economy
A Digital Age
Communication Age
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 9 of 10 ( Start time: 03:51:56 PM ) Total Marks: 1
Unilever has launched Lux, Dove and Lifebuoy in the category of soaps. Unilever is involved in:
Select correct option:
Brand Extension
Line Extension
Multibranding
Co Branding
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 10 of 10 ( Start time: 03:53:14 PM ) Total Marks: 1
In a super store you want to purchase dry milk for making tea. In the selection phase you go to dry milk shelf and find the dry milk of two companies. You select the one and ignore the other. Which one of the following is the weak connection you have with the rejected brand?
Select correct option:
Brand Equity
Brand Positioning
Brand Packaging
Brand Labeling
waqasijaz007@yahoo.co BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 1 of 10 ( Start time: 03:43:06 PM ) Total Marks: 1
Niche marketing is opposite to which one of the following concepts?
Select correct option:
New Marketing exploration
Knowledge management
Mass marketing
Market intelligence
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 2 of 10 ( Start time: 03:44:33 PM ) Total Marks: 1
All of the following are major steps in developing new products EXCEPT:
Select correct option:
Test marketing
Evaluation of competitors
Business analysis
Idea generation
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 3 of 10 ( Start time: 03:45:59 PM ) Total Marks: 1
Introducing a new product into the market refers to which one of the following concepts?
Select correct option:
Commercialization
Concept testing
Idea screening
Idea generation
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 4 of 10 ( Start time: 03:46:47 PM ) Total Marks: 1
Michael Porter developed which of the following model?
Select correct option:
GE Approach/Model
BCG Model
Five Forces Model
Value Chain model
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 5 of 10 ( Start time: 03:47:44 PM ) Total Marks: 1
New product development starts with which one of the following step of new product development?
Select correct option:
Idea screening
Idea generation
Concept testing
Test marketing
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 6 of 10 ( Start time: 03:48:36 PM ) Total Marks: 1
Company B is an internet service provider company and it has launched two different packages which charge a fixed and some variable rates according to usage in a month. Company B is using which type of product mix pricing strategies?
Select correct option:
Product Line Pricing
Optional Product Pricing
Captive Product Pricing
By Product Pricing
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 87
sec(s)
Question # 7 of 10 ( Start time: 03:50:01 PM ) Total Marks: 1
All departments must _____if the firm wants to be successful.
Select correct option:
Think competitors
Think customers
Think research and development
None of all
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 8 of 10 ( Start time: 03:50:34 PM ) Total Marks: 1
In recent times there have been huge advancements in information technology. This era is known as:
Select correct option:
A New World
An Old Economy
A Digital Age
Communication Age
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 9 of 10 ( Start time: 03:51:56 PM ) Total Marks: 1
Unilever has launched Lux, Dove and Lifebuoy in the category of soaps. Unilever is involved in:
Select correct option:
Brand Extension
Line Extension
Multibranding
Co Branding
BC090402200 : Muhammad Waqas
Quiz Start Time: 03:43 PM Time Left 89
sec(s)
Question # 10 of 10 ( Start time: 03:53:14 PM ) Total Marks: 1
In a super store you want to purchase dry milk for making tea. In the selection phase you go to dry milk shelf and find the dry milk of two companies. You select the one and ignore the other. Which one of the following is the weak connection you have with the rejected brand?
Select correct option:
Brand Equity
Brand Positioning
Brand Packaging
Brand Labeling
--
M.Waqas
waqasijaz007@yahoo.com
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