MGT301 – Principle of Marketing
In which strategy command spend a lot on advertising and consumer promotion to build up consumer demand, if successful then consumer will ask their retailers for the products, the retailer will ask the wholesales and wholesales will ask the producers.
Pull Strategy (Not Sure)
Positioning Strategy
Push Strategy
Segmentation Strategy
Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.
Complex buying behavior
Dissonance-reducing buying behavior
Habitual buying behaviors
Variety-seeking buying behaviors
Distribution of product to get it in the marks refers to which of the following activities?
Selling Activities
Advertising activities
Promotion Activities
Place or distribution activities
The process of dividing a total market into market groups so that persons within each group have relatively similar product need refers to which of the following?
Segmenting (Not Sure)
Differentiating
Target marketing
Concentrating
Companies begin their marketing with one targeted segment and then expand into other segments refer to which of the following concepts?
Concentrated
Multisement
Total Marks
Target Marking
Which of the following is NOT a part of the macro-environment?
Demographic forces
Natural Forces
Competitor' forces
Political forces
Which of the following is NOT an alternative to increase in the process of a commodity ?
Reducing product size
Using Less Expensive materials
Unbundling the product
Non of the above
Maslow has a list of human needs from the most pressing to the least pressing. They include all of the following EXCEPT:
Physiological need
Safely need
Need recognition
Self- Actualization
Which one of the following is a key to build lasting relationships with consumers?
Price of the product
Need recognition
Nature of Product
Customer Satisfaction
Which of the following may be ignored while making channel distribution
decisions?
Analyzing Consumer Service Needs
Setting Channel Objectives and Constraints
Identifying Major Alternatives
None of the above
Which of the following is NOT an external factor while setting the price of a
new product?
Nature of Market and Demand
Competitor's Strategies and prices
Environmental factors
None of the above
A transaction in which the organization is making an initial purchase of an
item to be used to perform a new job refers to which of the following
purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
A network of networks that consists of millions of smaller domestic,
academic, business, and government networks, which together carry
various information and services. Which one of the following networks
represents it?
LAN
Intranets
Extranet
Internet
Identify the name of a vast public web of computer networks that connect
users of all types all around the world to each other?
Intranets
Extranets
Internet
Bytes
How many stages involved in the consumer adoption process?
Six
Seven
Three
Five
In which of the following stage marketer provides quality product and
services without variation in quality?
Storing
Selling
Standardizing and grading
Risk Taking
Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics
Citizen-action publics
Which one of the following stage is NOT a part of buyer's black box?
Brand choice
Product choice
Need recognition
Dealer choice
If a company's customers are concentrated in a small geographic area and
the company sells technical products, which promotion method will it most
likely use?
Advertising
Publicity
Personal selling
Sales promotion
Which of the following may be ignored while making channel distribution decisions?
Analyzing Consumer Service Needs
Setting Channel Objectives and Constraints
Identifying Major Alternatives
None of the above
Which of the following is NOT an external factor while setting the price of a new product?
Nature of Market and Demand
Competitor's Strategies and prices
Environmental factors
None of the above
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
Straight rebuy purchase
Delayed purchase
New-task purchase
Modified rebuy purchase
A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?
LAN
Intranets
Extranet
Internet
Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?
Intranets
Extranets
Internet
Bytes
How many stages involved in the consumer adoption process?
Six
Seven
Three
Five
In which of the following stage marketer provides quality product and services without variation in quality?
Storing
Selling
Standardizing and grading
Risk Taking
Which public take developments into account on larger scale?
Financial publics
Media publics
Government publics
Citizen-action publics
Which one of the following stage is NOT a part of buyer's black box?
Brand choice
Product choice
Need recognition
Dealer choice
If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?
Advertising
Publicity
Personal selling
Sales promotion
n a super store you want to purchase dry milk for making tea. In the selection phase you go to dry milk shelf and find the dry milk of two companies. You select the one and ignore the other. Which one of the following is the weak connection you have with the rejected brand?
Brand Equity
Brand Positioning
Brand Packaging
Brand Labeling
"Provide more quality products and services without variation in the quality" refers to which of the following marketing functions?
Standardizing and grading
Transporting
Storing
Selling
Pak Suzuki Motor Company needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by Pak Suzuki Motor Company?
Mail
Telephone
Personal interview
All of the given options
Company B is an internet service provider company and it has launched two different packages which charge a fixed and some variable rates according to usage in a month. Company B is using which type of product mix pricing strategies?
Product Line Pricing
Optional Product Pricing
Captive Product Pricing
By Product Pricing
Value based pricing is a type of pricing method which is used to set the price of product. Which of the following source derive this technique in setting the price?
MArket
Customer
Product
All of the above
Which one of the following is an example of a convenience consumer product?
Petrol
A motorcycle
A bicycle
Athletic shoes
"Planning that involves developing a strategy to meet competition and ensure long-term survival and growth" represents which one of the following planning types
Long-range planning
Short-range planning
Annual planning
Strategic planning
The process of shaping and refining potential product ideas refers to which one of the following options?
Prototype development
Concept development
Test marketing
Idea screening
Which of the following environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society?
Natural environment
Political environment
Societal environment
Cultural environment
This systematic collection and analysis of publicly available information about competitors and developments in the marketing environment is very useful. What is it called?
Marketing data
Marketing intelligence
Web Master
Secondary data
Quiz Start Time: 08:45 PM
Time Left 82
sec(s)
Question # 1 of 10 ( Start time: 08:45:38 PM ) Total Marks: 1
When the purchasing manager of ABC Company buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision?
Select correct option:
Does the quality of the goods meet company specifications?
Does the supplier also sell to my competitors?
Does the supplier consistently deliver on time?
Does the price meet the company budget requirements?
Quiz Start Time: 08:45 PM
Time Left 87
sec(s)
Question # 2 of 10 ( Start time: 08:47:01 PM ) Total Marks: 1
Relationship marketing is an integral part of which type of marketing philosophy?
Select correct option:
Customer and marketing philosophy
Product philosophy
Production philosophy
Selling philosophy
Quiz Start Time: 08:45 PM
Time Left 88
sec(s)
Question # 3 of 10 ( Start time: 08:48:08 PM ) Total Marks: 1
An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is:
Select correct option:
Wholesaling
Retailing
Franchising
Warehousing
Time Left 87
sec(s)
Question # 4 of 10 ( Start time: 08:49:04 PM ) Total Marks: 1
Following are the pricing adjustment strategies EXCEPT one?
Select correct option:
Geographical pricing
International pricing
Segmented pricing
Sociological pricing
Quiz Start Time: 08:45 PM
Time Left 88
sec(s)
Question # 5 of 10 ( Start time: 08:50:11 PM ) Total Marks: 1
The mental act, condition or habit of placing trust or confidence in another shows which of the following option?
Select correct option:
Motive
Belief
Behavior
Attitude
Quiz Start Time: 08:45 PM
Time Left 86
sec(s)
Question # 6 of 10 ( Start time: 08:51:15 PM ) Total Marks: 1
A company can increase its business in four ways. Which is not one of these ways?
Select correct option:
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.
Question # 6 of 10 ( Start time: 08:51:15 PM ) Total Marks: 1
A company can increase its business in four ways. Which is not one of these ways?
Select correct option:
It can add new product lines, thus widening its product mix.
It can lengthen its existing product lines.
It can add more versions of each product and thus deepen its product mix.
The company can discontinue some of its lines.
Question # 7 of 10 ( Start time: 08:52:27 PM ) Total Marks: 1
Which one of the following step is the first step of research?
Select correct option:
Defining the problem and research objectives
Developing the research plan
Implementing the research plan
Interpreting and reporting the findings
Quiz Start Time: 08:45 PM
Time Left 88
sec(s)
Question # 8 of 10 ( Start time: 08:53:24 PM ) Total Marks: 1
Which one of the following scheme is TRUE regarding marketing research?
Select correct option:
Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis
Quiz Start Time: 08:45 PM
Time Left 87
sec(s)
Question # 9 of 10 ( Start time: 08:54:54 PM ) Total Marks: 1
All of the following are the stages in the adoption process EXCEPT:
Select correct option:
Awareness
Interest
Evaluation
Laggards
sec(s)
Question # 10 of 10 ( Start time: 08:56:06 PM ) Total Marks: 1
Which one of the following factor relates to family that influences consumer behavior?
Select correct option:
Cultural
Social
Personal
Business
What comes in your mind when you hear this statement "What place do you want your product to hold in the consumer's mind"?
Product
Positioning
Promotion
Place
"People with so many resources that they can indulge in any or all consumer self-orientation." Which one of the following category is true regarding the above statement?
Habitual buyers
Innovators
Brand personalities
Reference groups
Ali is very efficient in computer technology and reads all the latest information on electronics. He also has a very charming and charismatic personality, so when he recommends certain equipment, other people tend to follow his advice. Ali is a/an _____.
Group member
Opinion Leader
Group Moderator
All of the given options
Risk is something which hinders the buyer to make purchase decision. However in some buying decisions risk is very less. Which of the following buying situation has the low risk than the others?
Straight rebuy
Modified rebuy
New task
None of the given options (Doubt)
Mr. Zahid examined his firm's recently completed market attractiveness-business position model; he finds that the firm's biscuit unit is low on both dimensions of model. Which one of the following strategies would this placement dictate?
Invest
Harvest
Divest
Maintain
Making more sales to current customers without changing a firm's products refers to which of the following strategies?
Market development
Market growth
Market penetration
Product development
In which stage of product life cycle the innovators come into play and use the product?
Introduction
Growth
Maturity (Doubt)
Decline
Which of the following environment involves natural resources that are needed as inputs by marketers or that are affected by marketing activities?
Cultural environment
Natural environment
Political environment
Technological environment
Desirable qualities for a brand name include all of the following EXCEPT:
It should suggest something about the product's benefits and qualities.
It should be easy to pronounce, recognize, and remember.
The brand should almost always be a long word to get attention.
The name should translate easily into foreign languages.
Ahmad Enterprise is dealing in baby shoes in Lahore and it launches baby shoes in Peshawar. This strategy for growth falls under which of the following?
Market Development
Product Development
Market Penetration
Diversification
--
Zindagi mein 2 Logo ka buhat khayal rahkoooo
Ist woh jiss ney tumhari jeet ke Liye buhat kuch hara hoo (Father)
2nd woh jiss ko tum ney har dukh me pukaara hoo (Mother)
Regards,
Umair Saulat
--
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