Telecom sector in Pakistan has flourished tremendously in last few years. According to one school of thought, it gives benefit to the companies only and general public is not getting any extra ordinary benefit out of it. They argue that only few people get jobs in telecom companies as the system is automated and these companies require few people to handle operations. Moreover, these companies offer cheap call and SMS rates due to which youth of Pakistan wastes most of their time in sending messages and late night long calls. Now it has become our social dilemma that rather than putting energies and prestigious time in fruitful and productive activities, youth is wasting time in these useless and sometimes unethical activities.
In contradictory, there is another school of thought who argues that it is not the responsibility of telecom companies but the government, who should intervene and take notice of these outcomes if it is actually happening. They argue that offering of affordable rates is the result of advancement of technology and competition which can positively be used for both social and business purposes. Masses can get advantage of being connected with others in lower prices. Since, as our society can not afford high prices due to high inflation rates and low income patterns, so it is good to offer such pricing strategy to this society. Youth can use this facility positively by connecting with fellows about the study purposes and professional matters. They can subscribe themselves on useful services offered by telecom companies and get advantages out of it.
Requirement:
Think as a marketing analyst and discuss, are telecom companies in Pakistan practicing societal marketing concept? Support your choice with arguments in either case.
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Syed Javed Munawar
mc 100201155
MBA (HRM) Final Semester
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