Assalamu Alaykum Warahmatullahi WaBarakatuhu,
Dogs
Question marks
Cash cows
Stars
Which of the following is a type of price discrimination in which price varies according to quantity sold?
Forth degree price discrimination
Third degree price discrimination
Second degree price discrimination
First degree price discrimination
Which of the following method is mostly used in the retailing?
Courier service
Online shops
Self-service
Counter-service
Which of the following BEST describes the definition of marketing mix?
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Which of the following is usually the target of a market challenger?
Market nicher
Market leader
Market follower
Market segment
Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer's complaint?
Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis
Pictures and specification of product are added in which of the following part of the marketing plan?
Financial summary
Executive summary
Situation analysis
Appendix
Which of the following is also known as problem child?
Dogs
Questions marks
Cash cows
Stars
Which of the following is the best example of a product that is suitable for sampling?
Shampoo
Ceiling fan
Leather briefcase
Lawn furniture
Critical path analysis is useful at which stage of the product development Process?
Commercialization
Concept development
Beta testing
Business Analysis
Which of the following is TRUE about marketing concept?
The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low
Which of the following advertising is effective in metropolitan and high-traffic areas?
Newspaper
Radio
Television
Billboards
IMC stands for what?
Internal marketing communication
Integrated marketing communication
Integrated managing company
Internal marketing community
Tight cost control is associated with which of the following strategy?
Market segmentation strategy
Market dominance strategy
Differentiation strategy
Cost leadership strategy
Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____.
Shifts in unemployment
Shifts in the economy
Shifts in consumer tastes and preferences
Foreign imports
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.
Material and parts
Consumer products
Industrial products
Capital items
Which of the following involves designing and manufacturing the container or wrapper for a product?
Labeling
Branding
Product line
Packaging
In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage?
Interest
Trial
Awareness
Evaluation
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