[discussion_vu] MGT603 Midterm paper 3 December 2011 shared by Naveed Iqbal Khan

Assalamu Alaykum Warahmatullahi WaBarakatuhu,

It was an easy exam.

Total Marks           = 44

Total Question=     = 32

MCQS =                  28

Subjective 3 marks =  2

Subjective 5 marks =  2 

 

 

What are Activity Ratios?       (3)

What is market penetration strategy, Please explain with an example from a local or multinational firm                    (3)

 

What are the five forces of Porter's Model?        (5)

 

What can be possible situations in which market development would be a particularly a good strategy to be pursued         (5)

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