Assalamu Alaykum Warahmatullahi WaBarakatuhu,
When Kodak sets the price range of its cameras as low priced and its related film as high priced, it is practicing which one of the following pricing decision?
Market-penetration pricing
Market-skimming pricing
Product line pricing
Captive-product pricing
Which one of the following scheme is TRUE regarding marketing research?
Gathering data, analysis, interpretation
Analysis, gathering data, interpretation
Interpretation, gathering data, analysis
Interpretation, reporting, analysis
A penetration-pricing policy is particularly appropriate when demand is:
Increasing
Highly elastic
Highly inelastic
Decreasing
The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities?
Evaluates performance
Measures performance
Sets specific goals
Takes corrective action
Sale is decreasing due to substitute product, this statement related to which one of the following research?
Causal research
Observational research
Experimental research
Survey research
A cash discount of "2/10, net 30," means that:
The buyer gets a 10 percent discount off the face value of the invoice if the invoice is paid within 2 days.
Payment is due within 30 days; the buyer can deduct 2 percent if the bill is paid within 10 days.
The buyer makes a 2 percent down payment on the face value of the invoice within 10 days; the remainder is due in 30 days.
The buyer gets a 2/10 (20 percent) discount if the invoice is paid within 30 days.
ABC Company launched new mobile phone and tested it in current market. XYZ Company is considering which of the following strategies?
Product development
Market development
Diversification
Market penetration
All of the following are the forces of company's micro environment EXCEPT:
The company
The Supplier
Competitor
Demographic
Which one of the following stage of the product life cycle generates most sales revenue for the firm?
Introduction
Growth
Maturity
Decline
A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?
Select correct option:
LAN
Intranets
Extranet
Internet
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